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Amanda Schultz - dfine branding
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Amanda Schultz

senior brand coordinator

What was your path to dfine?

Danna and I connected on LinkedIn and continued to network a few times a year. A year ago she e-mailed me saying dfine was hiring for their merch team, and told me to send her my resume as soon as possible. Less than 5 minutes later it was sent off with my fingers crossed.

How do you “dfine” branding and what it means to you?

Branding to me is that emotional connection between what you see, what you feel, what you smell, etc. It’s the difference between Walmart and Target, Coke and Pepsi, Papa John’s and Pizza Hut—if done successfully, it can be a lifestyle.

What is your favorite brand and why?

That’s a toughie! I would have to say Starbucks. Everyone knows I can’t live without my coffee!

What is it you are happiest doing?

Soaking up some sunshine with a cocktail in my hand and an empty email inbox.