A brand is not just a name and a logo, but rather a distinct personality and identity that exists throughout all tangible and intangible aspects of your company, such as your products and services, logo, messaging, packaging, customer experiences and emotional connections to your brand, reputation, brand equity, and the people and culture associated with your brand.
After your brand is developed and extended, dfine Branding offers brand identity management as a strategic ongoing consultation service to monitor and ensure that your brand identity and personality are consistently and cohesively communicated to a targeted demographic of internal and external audiences throughout all customer touch points within and around your organization. These include your marketing collateral, website, merchandise and apparel, office and retail environments, advertising, employee behavior, company culture, online reputation and more. Successful brand identity management establishes credibility, customer loyalty and market share growth through familiarity, awareness and recognition of your brand.
dfine Branding provides brand identity management services to ensure your brand is consistently strategic, strong and honest over time, keeping different audiences in mind, so your company can strategically connect with each of its target audiences and adapt to changes in the marketplace to cultivate a positive reputation, high awareness level and increased brand loyalty. Achieving these can lead to positive benefits for your brand and bottom line, including increased brand equity and overall value of the company, motivating clientele to choose your products or services over your competitors’ and increasing the credibility and trust in your products and services for long-term customer attainment and retention.