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Danna Simons - dfine branding
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Danna Simons

president + lead brand manager

What was your path to dfine?

After nine years in the industry and a determined dedication to branding, along with an unwavering refusal to settle for anything less than unparalleled passion, an uncompromising dedication to my fiercely loyal clientele and perhaps a bit of relentless pride, I started dfine in 2012.

dfine was built on a foundation of intentional and unrivaled creativity that is reinforced daily by a devoted, talented + ambitious team with a collective commitment to dfining the future of branding and the success of our clientele each and every day.

How do you “dfine” branding and what it means to you?

Branding is your personality, your reputation and the core of your identity.
Brands that engage their target audience and evoke emotion, passion and pride with an authentic commitment to their foundation will ultimately succeed.

What is your favorite brand and why?

Tiffany & Co.—An iconic brand with an unwavering foundation that is inherent in all that they do, say and sell. Clearly committed to the customer experience yielding a fiercely loyal clientele and consistently delivering unparalleled customer service in return. They are who they say they are, there is no grey area.

What is it you are happiest doing?

Fly fishing for sure. Even more so when I have my Dad and my two boys on the river with me.