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Event Branding + Strategy - dfine branding
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Event Branding + Strategy

Event branding and strategy combines intention with design, messaging, print and gifts to entice and excite attendees.

dfine Branding works to enhance events with branded cohesion, bringing decades of experience and creative execution to our event branding and strategy services for all types of meetings and events, spanning all industries.

Event Branding + Strategy Management

Logistics are logistics, but bringing your event branding to life is what we do. Our team of event branding experts has the experience and knowledge to design and implement the look and feel of your new event or enhance an established event with annual location-specific updates. This goes for small or large, tradeshow or incentive, sales meeting or advisory/board meeting, or sponsored to series-model events. We work directly with company meeting and event planners, project managers and marketing personnel to support their event branding, as well as with third-party corporate event planners and destination management companies who are planning events on behalf of their clients, so while the event planning and logistics experts are doing their thing, we are right there to make sure the overall vision for your event brand is implemented according to plan.

dfine Branding collaboratively and cohesively strategizes, defines and delivers the intention behind every event throughout all elements of engagement. We start by defining the purpose and desired impact of your meeting or event, then deliver the overall communication and execution of branded elements to align with your event goals and affiliations, as well as the appreciation, recognition or accomplishments your event aims to communicate to your attendees.

Our team offers an all-encompassing, integrated model for event branding and strategy services with a commitment and passion for delivering quality pre-event and onsite support for your meeting or event. We offer a variety of in-house event branding and strategy services, including creative direction, design, copywriting and message development for event theme identities, invitations, programs, signage, displays and collateral; merchandising for gifts, amenities, recognition, apparel and credentials; web presence and communications for event registration websites, social media and collateral; event-specific packaging and presentation; custom print and assembly; dfine-owned onsite branded décor rentals, and fulfillment and direct/drop-shipping services—including onsite fulfillment and event support staffing. dfine Branding’s extensive onsite event experience prepares us to track, organize and deliver event branding elements appropriately for greater ease on site. Our comprehensive event branding and strategy services allow our clients to streamline their event design, development, engagement and execution, while minimizing the risk for brand and intent dilution.

See examples of our event branding and strategy work in our portfolio, or contact us for more information about how dfine Branding can support your brand with event branding and strategy services.