dfine Branding’s talented graphic design team offers full-service graphic design services to both establish a visual identity for your brand and extend your brand through visual support and enhancement. Brand visual enhancements help increase consumer credibility surrounding your brand, while solidifying cohesiveness and consistency for your brand. Our brand design services include logo and visual identity design implementation and enhancement; photography and custom illustration; design and layout of electronic and print marketing and communication collateral and publications; video production and motion graphics direction and production; print, packaging and label design; fashion apparel design; and custom product design, development and production management with exclusive relationships and sourcing strategies.
dfine Branding’s graphic design team also provides website design and development services. Our web design and development team builds effective websites that are aesthetically pleasing with the functionality to help you reach your brand’s internet marketing goals and the content to communicate the right messages to your target audiences. Our web design services often begin with search engine optimization (SEO), where we engage in comprehensive keyword research and competitive analysis for your brand. Our communication and graphic design teams collaborate to optimize your website content and code using the appropriate keywords from our research, which typically helps increase traffic to your website from members of your target audiences. Then, while our web designers are designing the structure, framework, layout and design for your website—including a responsive design for compatibility with tablets and mobile devices—our communication team writes copy for each page of your website that incorporates your brand messaging and strategic placement of keywords and phrases. Our web design team works together to ensure that your brand’s website delivers an effective balance of imagery, brand design elements, functionality, search engine optimization and content that is relevant to your target demographics, brand messaging and identity.
We create and update style sheets to ensure that typefaces and colors are consistent with your other brand collateral; design iconography and custom graphics for your website to clearly illustrate your brand identity and product/service offerings; and install Google Analytics tracking, with optional Google Analytics reporting and analysis services available to monitor and analyze key metrics on your website.
If your brand’s website is already established, but needs improvement or additional functionalities, our web design team can enhance your current website with improved and expanded features, fresh design elements and updated content. We also offer website services to support special events, including direct-link HTML event invitations and event registration websites.
While the dfine Branding team is available to support and manage your brand’s ongoing website design and copy updates after launch, we also recognize that many companies prefer to manage their website updates internally. For that reason, we build user-friendly websites and offer comprehensive, individualized training to provide you with the tools you need to manage your ongoing website updates. We also provide monthly and quarterly website backup and security, plugin and theme update services for our website clients to help keep your website operating smoothly.