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Jessica Johns - dfine branding
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Jessica Johns

brand implementation director

What was your path to dfine?

I attended Colorado State University and received my degree in business marketing. I was desperate to find a job that was within my field and that had a culture that inspired me. A great friend put me in touch with Danna after I graduated, and after learning more about the business, I knew that this was where I needed to be. The timing was not right back then, but I kept in touch with Danna throughout the years (stalked her), and finally the opportunity arose for me to join her amazing company. I am now part of such a talented, dedicated team and cannot wait to see what dfine does in the future!

How do you “dfine” branding and what it means to you?

Branding is the image, story and vision of a company. Successful branding gives you a feeling; it connects you to the brand.

What is your favorite brand and why?

My favorite brand would have to be Starbucks. They have managed to pop up everywhere and have people so obsessed, they will pay anything for a drink!

What is it you are happiest doing?

I am happiest spending time with my family and friends and watching my daughter Spencer grow up. I love hanging out on the lake, barbecuing and making memories!