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Kelly Longwell - dfine branding
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Kelly Longwell

brand coordinator

What was your path to dfine?

My path to dfine started when I realized the path I was currently following was not leading me to become the person I wanted to be. I always ask myself, “What inspires me to strive to be my best self?” I felt as though I needed to change my path to one that directed me to “dfining” myself. That is when I reached out to Amanda. She informed me that dfine Branding had a position they were hiring for on the merch team. I feel like the timing could not have been better to apply. I knew I wanted to be a part of a company that encourages their team to use their passions through their work. That is exactly what I have found at dfine. I love developing ideas that allow me to utilize my creativity and in return generate a better understanding of someone’s vision. dfine Branding permits me to apply innovation and initiates me to “dfine” who I want to be. I can’t wait to see where this path leads me and what is to come for my future.

How do you “dfine” branding and what it means to you?

Branding is merely the process of collaborating among creative minds to develop consumers’ visions from an idea into a reality. It establishes a strong foundation with the client and in turn creates a lasting relationship. Branding helps businesses identify who they are and how they set themselves apart from other companies within the industry. That in itself helps them to “dfine” what they represent in this world.

What is your favorite brand and why?

Toms has always stood out to me as an inspirational brand. It speaks to multiple target audiences and allows people of all ages to reach out and make a difference for the lives of those in other countries.

What is it you are happiest doing?

I am happiest when I am doing something that inspires my wanderlust.