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Krysten Joiner - dfine branding
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Krysten Joiner

brand merchandise coordinator

Krysten Joiner - dfine Branding

What was your path to dfine?

I come from a background of logistics, fulfillment and purchasing. After working in the corporate world, I realized very quickly how creativity and dedication are not appreciated like they are in smaller companies. I knew I needed to make a change for the better for me and my family. I wanted to find a company where ideas were heard and my knack for the more creative side of things could flourish. After looking for a while, I almost gave up on the hopes of finding a more creative company until I stumbled upon dfine. I couldn’t ask for a better environment to be a part of and I can’t wait to see what great things come from joining the dfine team.

How do you “dfine” branding and what it means to you?

Branding to me is what a company uses to grab consumers’ attention and keep them coming back for more.

What is your favorite brand and why?

I would have to say my favorite brand would be Burlington. As a company, they not only focus on their customers but also giving back to the community. Plus, they have classy styles for the right prices.

What is it you are happiest doing?

I truly love the outdoors and getting back to nature. It’s always the best way to restore and renew oneself, especially when my two boys are there to remind me to bring it back to basics.