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Aruba President's Club - dfine branding
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Aruba President’s Club

Event Branding + Strategy
About This Project

In April, a client hosted its 2016 Presidents’ Club at the Ritz Carlton in Aruba. Using the client-designed logo, and taking inspiration from the beach, driftwood, and Aruba’s native divi-divi tree, dfine Branding sourced merchandise fitting for their event for the seventh consecutive year. Our client requested items that were fun, yet useful. All branded event items were customized for Presidents’ Club and Platinum Club winners. Prior to the event, dfine sent confirmation kits to all of the attendees. We also produced a custom desk award to be shipped post-event to all attendees. Lastly, dfine Branding designed + produced a custom desk calendar that was drop-shipped to around 500 employees in 15 different countries to excite future attendees about Presidents’ Club 2017, located on the island of Grand Cayman! dfine Branding’s design team sourced unique images from the island and branded them with the 2017 logo.