Beam Mack Sales and Service
January 28, 2015
Beam Mack Sales and Service–the parent brand to several upstate New York truck and bus sales and service companies–approached dfine Branding with fragmented brand identities for their subsidiaries. dfine designed and developed a set of branded house logos to unify the family of companies, while utilizing color variation to give them each their own identifying feature. The elegant and strong logo design concept incorporates the companies’ industry with a subtly stylized truck/bus grill and a sophisticated, yet bold design to appeal to their diverse customer base, including truck drivers and limo operators.