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Boettcher Foundation Leadership Portal Icon Designs - dfine branding
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Boettcher Foundation Leadership Portal Icon Designs


Boettcher Foundation

Brand Strategy + Development
About This Project

In coordination with the Boettcher Foundation’s website redesign project, the organization requested custom-designed icons for their internal leadership portal on their website. The eight icons were requested to represent and help illustrate eight complex and philosophical leadership concepts with a simple design. dfine Branding hand-sketched the first round of icon concepts, each featuring a recurrent androgynous “leader” character to relate to all audiences of past and current Boettcher scholars. After the pencil sketches were approved, dfine designed the final icons graphically in a vector format using the new Boettcher Foundation brand colors.