Connect with us
facebook
instagram
pinterest
Boettcher Foundation Scholarship Advertisement - dfine branding
4504
portfolio_page-template-default,single,single-portfolio_page,postid-4504,ajax_fade,page_not_loaded,,side_menu_slide_from_right,qode-child-theme-ver-1.0.0,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Boettcher Foundation Scholarship Advertisement

Client

Boettcher Foundation

Category
Marketing + Communications
About This Project

Boettcher Foundation requested a new advertising concept for their merit-based college scholarship to reflect the organization’s rebrand, while presenting the benefits of staying in Colorado for college. dfine Branding wrote new copy and designed a concept that incorporated the client’s requests, including their re-designed logo and a play on the full-ride aspect of the scholarship combined with Colorado’s major selling points for college students in the “full Colorado ride” messaging and lifestyle photography selections. The black & white ad was placed in a publication that’s distributed to Colorado high school students and guidance counselors at career fairs.