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Boettcher Foundation Scholarship Advertisement - dfine branding
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Boettcher Foundation Scholarship Advertisement


Boettcher Foundation

Marketing + Communications
About This Project

Boettcher Foundation requested a new advertising concept for their merit-based college scholarship to reflect the organization’s rebrand, while presenting the benefits of staying in Colorado for college. dfine Branding wrote new copy and designed a concept that incorporated the client’s requests, including their re-designed logo and a play on the full-ride aspect of the scholarship combined with Colorado’s major selling points for college students in the “full Colorado ride” messaging and lifestyle photography selections. The black & white ad was placed in a publication that’s distributed to Colorado high school students and guidance counselors at career fairs.