dfine Branding produced environmental branding design and displays for Lightshade–a medical and recreational marijuana dispensary with five+ locations in the Denver metro area. This project included floor decals, display cases and custom floor mats. We produced a cost-effective solution for large high-traffic concrete floor decals that featured a full-color branded design and an anti-slip coating. These were numbered for one of the Lightshade store locations to make it easier for customers to know which counter to go to when they were called back from the waiting room. dfine also caulked the creases in the cement at one of the stores to ensure the decals would remain flat when applied to the floors. We also designed and produced custom high-traffic floor mats for each Lightshade location. These mats were easy to clean and great for Colorado’s various weather conditions. Finally, dfine is in the process of completely overhauling each of the locations’ product display cases to create consistency in the appearance and an improved viewing opportunity for both recreational and medicinal customers at the front of the displays and for budtenders to access the products from behind the counters. dfine sourced and produced a multitude of product-specific custom display options, allowing the cases to be organized by product category on both sides of the business.