dfine Branding designed and developed a new website for Lightshade–a medical and recreational marijuana dispensary with five+ locations throughout the Denver metro area. The key visual elements we focused on in the design included the dynamic visual nature of the product using big, bold, vibrant macro photographs and parallax images to highlight Lightshade’s various strains. The website was designed to grow with Lightshade as they continue to add new locations and functionalities. We also provided copywriting support and SEO integration, researching keywords and writing website content that was optimized for organic search to keep Lightshade competitive in a highly saturated market. We’ve seen positive results, including drastic keyword ranking improvements for several of Lightshade’s target keywords. We continue to support Lightshade with an ongoing website strategy. Informed by quarterly website analytics reporting, monthly SEO keyword tracking and product sales insights, our ongoing strategy delivers recommended design, content and functionality updates that allow the dispensary to continue delivering relevant information to their target audiences to help reach their strategic marketing goals.