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MAI Animal Health Brand Identity Refresh - dfine branding
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MAI Animal Health Brand Identity Refresh


MAI Animal Health

Brand Strategy + Development
About This Project

After manufacturing and distributing animal healthcare solutions for over 30 years, most of MAI Animal Health’s distributors and end users were unaware of the affiliation between the company and its sub-brands. The original MAI Animal Health brand identity design’s symbolism had also lost its relevance as the company grew. To better communicate the alliance of MAI Animal Health’s brands and offerings, dfine Branding led a full rebrand and repositioning of MAI Animal Health, and was challenged to refresh the MAI Animal Health logo without drastically changing it. Using the existing brand design elements, dfine modified and refreshed the outdated logo, giving it new purpose to represent the company’s 15+ sub-brands and manufacturers. We also incorporated a pop of bright yellow to instill a modern warmth that breathed new life and energy into this brand’s refreshed identity.