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Rachel Weeks - dfine branding
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Rachel Weeks

brand design manager

What was your path to dfine?

I found dfine after a college friend and then-dfine staffer reached out to me about a job opening on the design team. I got involved quickly on a freelance basis and worked more and more hours until they just had to hire me full-time! It’s been great ever since.

How do you “dfine” branding and what it means to you?

To me, branding is like fashion for businesses. It’s synthesizing a company’s personality into a look and feeling that customers understand and recognize. It’s an atmosphere, a flavor, and a style; it’s a reason to walk in the door, and a reason to come back next time.

What is your favorite brand and why?

Nobody brands like Coca-Cola.

What is it you are happiest doing?

I’m never happier than when I’m sharing a meal with funny friends or playing with a goofy dog. So I guess my dream day is sharing a meal with a goofy dog?