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About Us

Our Company

dfine Branding is a comprehensive branding agency in Denver, Colorado. dfine Branding was established in 2012 by Danna Simons, is a certified woman-owned business by the Women’s Business Enterprise National Council and was named a Top 100 woman-owned company in Colorado by “ColoradoBiz Magazine” in 2014, 2015 and 2016. By our second year of operation, dfine Branding doubled our office size and grew from a staff of six to a staff of 13 employees.

Our Team

Our collaborative, talented and relationship-driven team of brand specialists combines years of diverse design, merchandising, logistics, marketing and communications experience to deliver premium results that develop and transform our clients’ brands into industry leaders.

Danna Simons

president + lead brand manager

Candace Caveza

director of brand finance

Kate Muñoz

vp of brand operations

Madison Stack

senior brand design manager

Leigh Mitchell

brand logistics + office manager

Karen Knutsen

event specialist + brand manager

Amanda Schultz

senior brand coordinator

Rachel Weeks

brand design manager

Krysten Joiner - dfine Branding

Krysten Joiner

brand merchandise coordinator

Casey Blackwell

brand merchandise coordinator