Environmental Signage + On-site Collateral
What could go better with the vibes of Miami than surfboard signs? We wanted the branding to match effortlessly with the vibe of the hotel. The pops of color from the signage throughout the hotel brought everything together without taking away from that Miami aesthetic.
We worked closely with HPN to choose truly authentic pieces that tied into the Miami location. We stepped away from traditional merch items and were able to do fully-custom items like: flip-flops, hats, towels, and even an exclusive rum!